We enable brands to win in Africa through scale, local expertise and executional excellence – growing market share, taking them beyond borders and creating sustainable value.
CA&S is an Africa-focused group of route-to-market specialists, with a dual listing on the BSE and the JSE. The group holds a portfolio of dynamic fast-moving consumers goods (FMCG) service businesses that partner with global and local brand owners to get their products to consumers – ensuring their brands reach the right stores and shoppers across Southern and East Africa.
We connect brands to retail channels and shoppers. Our end-to-end capabilities span selling and tailored distribution models, warehousing and logistics, retail execution and merchandising. Beyond operational delivery, we add value through shopper marketing and activation, advisory and training, point-of-sale and promotional support, as well as data, technology and analytics solutions that drive smarter decisions and measurable growth.
Every day, our people are on the ground – navigating complexity, solving last-mile challenges and ensuring products are available and visible on the shelf. With deep insight, local roots and regional scale, we turn brand ambition into market reality – helping clients protect and grow their market share across the African retail landscape.
We provide specialist solutions in four key areas:
We operate one of the most extensive and efficient distribution networks in the region, designed to keep products moving smoothly from storage to shelf. Our warehousing facilities are built for efficiency, safety and flexibility – ensuring products are securely stored, well managed and ready to meet retailer demand. Through proactive planning we ensure our capacity grows in line with market needs, giving clients the confidence that their products will always be available where and when they’re needed.
Sales and merchandising are central to how we help brands grow. We partner with leading brand owners to drive growth, by working to expand market share and volume across both formal and informal retail channels. Our in-store teams work daily to ensure the right products are always available, the shelves full of products attractively displayed and positioned to sell. We maximise visibility, compliance and conversion at the shelf.
We combine hands-on execution with deep retail insight and trusted relationships across the trade. By maintaining retailer systems, influencing sales and tracking performance in real time, we help brands respond quickly to demand and competitive activity.
Beyond execution, our teams provide advisory support in key account management, category planning, data analytics and specialist retail recruitment – helping clients craft and implement strategies that strengthen their presence and performance in market.
Our retail support services bring brands to life where it matters most – at the point of purchase. From shopper marketing campaigns and brand activations to the installation and maintenance of in-store assets, we create engaging, sales-driven experiences that connect brands with shoppers. Our point-ofsale specialists build and maintain both temporary and permanent displays, ensuring impactful, compliant and well-crafted messaging. Complementing this, our tailored training programmes empower sales teams and retail staff with practical skills in retail execution, business fundamentals and personal development – building capability and confidence across the value chain. Guided by data and cultural insight, we help brands win every step of the shopper journey.
With over two decades of experience in sales force automation, CA&S delivers intelligent, cloud-based platforms that power efficient route-to-market planning and exceptional, tailored field team reporting. Our purpose-built, end-to-end FMCG software solutions give leading brands real-time visibility across the value chain – from sales and invoice generation to stock management, consumer loyalty, rewards and integrated mobile payments. Designed for flexibility and scale, our technology connects people, data and performance – turning insight into smarter decisions and faster execution in every market we serve.