ca&s group logoIntegrated report 2025

The CA&S story

The CA&S Group was established in 2012 with the acquisition of CA Sales and Distribution in Botswana – a business with a proud 40-year heritage at the time.

Guided by a clear vision for growth, we went on to acquire a series of founder-led businesses across African markets, each known for deep local roots, trusted trading relationships and a proven ability to deliver value-adding solutions for clients.

The group listed on the BSE in 2017 and obtained a dual primary listing on the JSE in June 2022.

Our name reflects the essence of who we are

We believe shared experience, expertise and insight create more powerful outcomes. Working together across territories and channels, we deliver meaningful, impactful solutions for our clients and their brands.

We turn brand potential into performance. By executing with excellence – ordering, storing, delivering and activating – we open access to markets and drive brand success.

When collaboration and activation combine, growth follows. We help clients increase sales, unlock every in-store and on-shelf opportunity, and build lasting brand affinity with shoppers.

The Power of “&” embodies what makes CA&S different. It is our belief that true success comes from connection – between people, businesses, ideas and markets. It represents how we combine strengths across our group to create something greater than the sum of its parts. It is collaboration & execution, experience & innovation, data & insight, people & performance – all working together to help brands grow. The Power of “&” is the multiplier that turns individual effort into shared success. It is how we see opportunity not in isolation, but as part of a connected whole – driving value for our clients, our people and the communities we serve.

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